November 10th, 2009
I’ve spent a lot of time talking with small business owners about the importance of setting up a blog, using social media, and sending newsletters to their mailing list. The most common response is a physical response – the shoulders droop, a sigh escapes from their lips, their eyes close in exhaustion. I can see immediately that the mere thought of trying to add those elements to their routine is simply over-whelming.
So I immediately launch into my “mothering” mode, comforting them and telling them it’s alright, we all feel that way – but YOU CAN DO IT! Then once I have their spirits lifted and their attention… I give them a rundown on my Communication Cycle Strategy. And once they understand that – hey – this can be automated – they are on board with the idea of creating a communication strategy for their business.
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March 30th, 2009
I’ve been in Connecticut for less than a month - and am already on my way back to Texas! While I love Connecticut dearly and am so glad to be living in my quaint little colonial with my own personal forest, I have an over-whelming desire to get back to Texas as fast as I can!
The reason is this little critter - right here!
While technically I will be “working” and visiting with my team and clients - I will be babysitting Cheyenne while Robin and Greg go to a big Nascar event. I’ll be there from April 1 - 14. I can’t wait to hug her!
I’ll also get to see my husband who will be working in San Antonio the second week I’m there. He’s been in Florida, Utah, and then San Antonio and I think Maine after that. I’m hoping to meet him in Maine later this month.
So if you want to connect in Texas - let me know!
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March 26th, 2009
One of the benefits of living an hour from NYC is that you get access to the top seminars and conferences and I took advantage of that benefit by attending the 2009 Search Engine Strategies Conference this week. It was such a rush to hear the thoughts and opinions from leaders in the search and internet marketing world.
The highlight for me was keynote speaker Guy Kawasaki . His blog “How to Change the World” is a place I like to visit often to see how Guy is changing the world and who he thinks I should know about. Guy shared how he uses Twitter to drive traffic to his website and gave us a tour of his favorite Twitter Tools. I’ll be posting those later this week.
Another highlight was a panel discussion on the future of search with top reps from Microsoft, Google, Digitas, iCrossing, and iProspect. It was really fun to see Jon Dorio of Google and James Colburn of Microsoft Live poke at each other. It was clear who the the panel considered top dog - Colburn was ribbed repeatedly about living under Google’s shadow. The big message that I took from the panel is that search is growing exponentially and businesses have to be found! Traditional media drives over 1/3 of searches - so if you’re running TV or print ads you have to coordinate your web site strategy with your traditional marketing to make sure you are capturing the audience that is coming to your website.
Using traditional media to drive traffic to a web site isn’t new to me - I’ve been telling my clients that for years! But it was great to hear leaders in the search industry confirm it and convey the importance.
Another benefit of this conference was getting some training on how to use Facebook advertising. I’ve not tried it but I am very aware of the benefits of being able to target your ads by gender, age, education and interests. There is no other place on the web with more information about your potential customers than Facebook. And the amazing thing is - they don’t pay to get that information, we give it to them with every post we make.
Facebook is an exciting advertising tool that I’m excited to try out AND I snagged EIGHT $50 coupons for advertising on Facebook. I’ve got a short list of clients that I want to use them for, so I’ll be contacting you soon. If you are eager to jump into this cost-effective, highly targeted advertising - contact me so we can start a campaign.
Tags: facebook advertising, google adwords, internet marketing, web design
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