Do you have questions about Social Media Marketing • Search Engine Optimization • Blogs •
Newsletters • Google Adwords, and more?
Market Your Business with Facebook, LinkedIn, Twitter and online networking groups
Social media marketing is the promotion of your business through web sites like Facebook, Linked In, Twitter and more. It is a powerful strategy that the largest companies in the world use. It's free and it will get you incoming links and web site traffic.
We'll lead you through set up of a Facebook page, LinkedIn profile and teach you the tools that you can use to promote services, events, offer expert advice and advertise to your targeted demographic. We will also review the uses of Twitter and other online networking websites.
Search Engine Optimization &
Incoming Link Campaigns
The goal of optimizing your web site is to position yourself so that your target audience can find you and to position your web site higher than your competitors. It's not a science and there is no formula, but many companies spend a lot of dollars researching the trends and reporting their findings. Iron Daisy keeps up with that latest information to help you get the web site rankings you need for your business. We will demonstrate how to find the right keywords for your target audience and optimize your web site.
We'll also guide you through the process of getting incoming links to your web site. Incoming links are like a popularity contest to Google - if a lot of web sites link to you, then Google thinks you're pretty cool too and will reward you with higher rankings.
Blogging isn't just for politicos and travel diaries - blogging about your business can become a marketing strategy that will bring traffic to your website, establish you as an expert and create a personal experience for potential customers. We'll give you the low-down on how best to use a blog for your business and what it can do for your search engine rankings.
E-zines are another way to establish yourself as an expert and drive traffic to your web site. If you like to write about your industry or have access to articles that you can modify for your own use, you can become an industry expert! E-zines are the magazines of the future and many are looking for free content. Publishing an article about your industry in an e-zine gives you instant celebrity and can be a valuable tool in the promotion of your business.
Many business owners use Google Adwords and Adsense but never see results. The system and the rules are a lot more complicated that it appears to the casual user.We will teach you the step-by-step process to getting the most out of your dollars and getting results!
Many businesses feel that a newsletter would be too difficult to create and maintain. When in fact, it is the cheapest and easiest way to promote your services and get repeat customers. We'll show you the easiest ways to get a newsletter up and running and how to make it successful for your business.
We'll also teach you how to get a mailing list and grow a mailing list. It's not enough to promote your services to the same old list - you've got to grow it and target it to see results that will bring you income and exposure.
Most businesses need traditional marketing as well as internet marketing to reach their customers. In this session we'll teach you the most cost effective ways of reaching your market and how to coordinate your traditional and internet marketing campaigns to get the biggest bang for your buck!
Hopefully you've already started planning your marketing strategy for the new year - but chances are you've not had much time to think about it, let alone put it into action. Take an hour with us and we'll walk you through the process of planning your marketing strategy for and get you motivated to grow your business.
